Strategic Brand Management

Strategic Brand Management eBooks & eLearning

Posted by ELK1nG at Nov. 4, 2022

Strategic Brand Management
Last updated 3/2021
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz
Language: English | Size: 1.95 GB | Duration: 1h 29m

Brand position strategy, programs to build brand equity, brand equity measurement, etc

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The New Strategic Brand Management: Advanced Insights and Strategic Thinking eBooks & eLearning

Posted by avava at May 29, 2013

Jean-Noel Kapferer, "The New Strategic Brand Management: Advanced Insights and Strategic Thinking (New Strategic Brand Management: Creating & Sustaining Brand Equity)"
Publisher: K***n Page; Fifth Edition | ISBN: 0749465158 | 2012 | PDF | 512 pages | 7.5 MB

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The New Strategic Brand Management: Advanced Insights and Strategic Thinking (repost) eBooks & eLearning

Posted by interes at April 12, 2014

The New Strategic Brand Management: Advanced Insights and Strategic Thinking (New Strategic Brand Management: Creating & Sustaining Brand Equity) by Jean-Noel Kapferer
English | Fifth Edition | ISBN: 0749465158 | 2012 | PDF | 512 pages | 7,5 MB

Adopted internationally by business schools, MBA programs, and marketing practitioners, The New Strategic Brand Management is the reference source of choice for senior strategists, positioning professionals and postgraduate students. Over the years it has established a reputation as one of the leading works on brand strategy.

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The New Strategic Brand Management: Advanced Insights and Strategic Thinking, Fifth Edition (repost) eBooks & eLearning

Posted by libr at April 16, 2017

The New Strategic Brand Management: Advanced Insights and Strategic Thinking, Fifth Edition (New Strategic Brand Management: Creating & Sustaining Brand Equity) by Jean-Noel Kapferer
English | ISBN: 0749465158 | 2012 | PDF | 512 pages | 7,5 MB

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Strategic Brand Management, 2nd Edition eBooks & eLearning

Posted by hill0 at Sept. 6, 2020

Strategic Brand Management, 2nd Edition
by Alexander Chernev
English | 2017 | ISBN: 1936572362 | 253 Pages | PDF | 9 MB

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Strategic Brand Management eBooks & eLearning

Posted by insetes at June 20, 2023

Strategic Brand Management By Chernev, Alexander
2018 | 206 Pages | ISBN: 1936572389 | PDF | 10 MB

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Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th Edition (Repost) eBooks & eLearning

Posted by DZ123 at Oct. 27, 2019

Kevin Lane Keller, "Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th Edition"
English | 2012 | ISBN: 0132664259, 0273779419 | PDF | pages: 591 | 19.6 mb

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The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term eBooks & eLearning

Posted by tot167 at March 28, 2008

Jean-Noel Kapferer “The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term"
Kogan Page | 2008-03-01 | ISBN: 0749450851 | 560 pages | PDF | 2,8 Mb

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Strategic Brand Management: Lessons for Winning Brands in Globalized Markets eBooks & eLearning

Posted by hill0 at Feb. 7, 2021

Strategic Brand Management: Lessons for Winning Brands in Globalized Markets
by Deborah Roedder John
English | 2018 | ISBN: 0190646004 | 269 Pages | PDF | 5 MB

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Strategic Brand Management: Building, Measuring, and Managing Brand Equity (5th Edition) eBooks & eLearning

Posted by hill0 at Sept. 10, 2020

Strategic Brand Management: Building, Measuring, and Managing Brand Equity (5th Edition)
by Kevin Lane Keller
English | 2020 | ISBN: 0134892496 | 622 Pages | PDF | 243 MB

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