The Librarian's Nitty-Gritty Guide to Content Marketing by Laura Solomon
English | June 22nd, 2016 | ASIN: B01GW4FSCC, ISBN: 0838914322 | 128 Pages | EPUB | 2.26 MB
What is content marketing? Simply put, it’s the most effective way to increase your value to customers. When you deliver content that library users find useful and relevant, you give a compelling answer to their question, “What’s in it for me?”