The History Of Marketing Science

Phill Jupitus looks at how we thought the car of the future was going to turn out and finds out why it didn't happen that way, focusing on the classic era of the 50s and 60s, a time when they hadn't quite yet worked out how to make cars fly and instead just made them look like they could. In his quest to trace the dream car of his childhood, Phill visits the places where the future of motoring seemed to have arrived and learns about the visionaries who let their imaginations rove in the heroic days before marketing and 'sustainability' domesticated the car into the homogenous transports we see today.

Phill Jupitus looks at how we thought the car of the future was going to turn out and finds out why it didn't happen that way, focusing on the classic era of the 50s and 60s, a time when they hadn't quite yet worked out how to make cars fly and instead just made them look like they could. In his quest to trace the dream car of his childhood, Phill visits the places where the future of motoring seemed to have arrived and learns about the visionaries who let their imaginations rove in the heroic days before marketing and 'sustainability' domesticated the car into the homogenous transports we see today.

Learn the art of influence from the best salespeople in the world—spies.

Learn the art of influence from the best salespeople in the world—spies.

“Show me your teeth,” the great naturalist Georges Cuvier is credited with saying, “and I will tell you who you are.” In this shattering new work, veteran health journalist Mary Otto looks inside America’s mouth, revealing unsettling truths about our unequal society.

This book analyzes the various economic and marketing strategies utilized by the five major STM commercial scholarly journal publishers since 2000. This period has witnessed tremendous economic, marketing, and technological growth including the migration from a print only to a hybrid publishing format. With this growth, the industry has also seen the rise of open access publishing, copyright challenges by websites such as Sci-Hub, the emergence of sharing platforms such as ResearchGate and Academia.edu, as well as the impact of Plan S on publishers, universities, and authors. Given this incredible rate of change across the industry, the author explores the diverse strategies and structures created by the largest STm publishers to decipher their effectiveness in addressing technological, ethical, and copyright issues. Also, he examines how mergers and acquisitions diversified operations, such Elsevier's acquisition of Bepress, SSRN, and SCOPUS, among other platforms. Scrutinizing the different managerial, marketing, technology, and economic-financial strategies crafted by scholarly journal publishers between 2000-2020, this book offers a comprehensive assessment of the industry's attempts to identify, understand, cope with, and minimize or defeat the herculean threats to its business model.