The Art of SXO: Placing UX Design Methods into SEO Best Practices
English | 2023 | ISBN: 9781484292129 | 262 pages | PDF | 2.64 MB
Search Experience Optimization (SXO) is a fast growing field that combines the disciplines of Search Engine Optimization (SEO), Conversion Rate Optimization (CRO) and User Experience (UX) Design. It’s a holistic approach to creating websites that are not only optimized for search engines and bots, but for users too, a highly effective method of converting a websites visitors into customers and subscribers, leading some to think of it as SEO 2.0.