The Cult of Brands

The story of how Victoria's Secret skyrocketed from a tiny chain of boutiques to a retail phenomenon with more than $8 billion in annual sales at its peak—all while defining an impossible beauty standard for generations of American women—before the brand's tight grip on the industry finally slipped

Consumers are changing, and the businesses that form around them are principled, purposeful and creative. The next generation of entrepreneurs think differently, and Cult Status will show you how you can too.