The Nevers

How do brand names differ from other names, and what goes into making a good name great and a bad name ghastly? Knowing this can spell the difference between bankruptcy and marketplace triumph.
In this indispensable guide, the authors share the secrets of successful brand names–how they've indelibly stamped cultures around the world; who makes them; why they're made; and how they're compiled, bought, sold, and protected. The book outlines what kind of names exist–the initialized, descriptive, allusive, and coined. How namers surf on brainwaves. The do's, don'ts, and nevers of naming, how the structure of names is built from the ground up and how their sounds are engineered. Why names symbolize benefits. Where in the world brands may be found, and what will become of them.

A cornerstone of the French New Wave, the first feature from Alain Resnais is one of the most influential films of all time. A French actress (Emmanuelle Riva) and a Japanese architect (Eiji Okada) engage in a brief, intense affair in postwar Hiroshima, their consuming mutual fascination impelling them to exorcise their own scarred memories of love and suffering. With an innovative flashback structure and an Academy Award–nominated screenplay by novelist Marguerite Duras, Hiroshima mon amour is a moody masterwork that delicately weaves past and present, personal pain and public anguish.

Since his career began in the mid-'80s, Lloyd Cole has been working steadily to carve out a career as one of the most consistent and satisfying singer/songwriters of his era, with the occasional side trip into electronic music for extra flavoring. Despite all the good work he's done, many if not most of his fans hold a special place in their hearts for his early records with the Commotions. From 1983 to 1987, and over the course of a handful of singles and three albums, they crafted some legendary and long-lasting sophisticated guitar pop that stands shoulder to shoulder with the best of the era. Released in 1984, Rattlesnakes, especially, is one of the rare occasions when songwriting, performance, and production all come together to create a perfect moment in time. With this exhaustive box set, fans of Cole and this era of pop will be able to hear everything the Commotions laid down to tape in crisply remastered and lovingly curated fashion.