The Science of Meaning

We are out of touch. Many people fear that we are trapped inside our screens, becoming less in tune with our bodies and losing our connection to the physical world. But the sense of touch has been undervalued since long before the days of digital isolation. Because of deeply rooted beliefs that favor the cerebral over the corporeal, touch is maligned as dirty or sentimental, in contrast with supposedly more elevated modes of perceiving the world.

This volume develops a theoretical framework for the modelling of meaning-making and cultural processes as crucial to the scientific study of contemporary complex societies. It focuses on the methodological and empirical aspects of the analysis of culture and its dynamics that could be applied to policymaking and to the understanding of social phenomena. It covers culture-based segmentation, ad hoc survey instruments like the VOC and PROSERV questionnaires, discourse flow analysis, the Homogenization of Classification Functions Measurement, and others. It also presents a detailed discussion of the methodology of cultural analysis in contexts of health and education.

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