The Start up Way

This book provides an invaluable overview of neoliberalising trends in urban policies and governance by presenting novel perspectives on municipal entrepreneurship support policies. It seeks to address a current lack of in-depth empirical knowledge of this topic and the reference literature’s silence on local actors agency. The book ’s scholarly debate around the impact of neoliberal capitalism on cities interweaves with empirical observations in the European cities of Barcelona and Milan with a view to examining what lies behind the “start-up city” label, and the way local actors reproduce, contest and re-signify entrepreneurship policies and practices in a highly individualised context. Based on more than sixty interviews with key policy actors, including young beneficiaries, it sheds light on their representations, motivations, intentions and room for manoeuvre in a way that encompasses local specificities in which multi-scalar economic, social, institutional and cultural processes interact. Finally, this book offers new insights into critical entrepreneurship studies and current debates about convergence and divergence trends in urban policies and governance.

This book is about the lack of inclusion in the startup ecosystem for women entrepreneurs in India as well as the world due to which the challenges they face and how we can create inclusive ecosystem for women as well as other marginalised sections of the society. The twelve chapters of the book address a wide range of areas such as how entrepreneurship education may help create higher entrepreneurial intentions and how mentoring can help these first-time entrepreneurs set up, manage, sustain, and scale their startup. The international chapter authors in this book have written from different parts of the world such as Israel, Germany etc. and shared the challenges women or people from other marginalized sections of the society such as People with Disabilities across the world face. Some of the authors have written about sustainable businesses such as Green startups and green finance, revival of age old crafts by way of Diversity and Inclusion, how Covid has impacted women entrepreneurs and others. The chapters also offer action points that government, policy makers, incubators, accelerators, investors, universities can take up and create an integrated and inclusive eco-system that will offer end to end solutions for creating entrepreneurial intention among people from all walks of the society irrespective of gender, age, social status, disabilities, caste or creed.

Starting a business successfully requires numerous skills and resources. The alarming rate of failures associated with new ventures suggests that …

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