we Are Not Numbers

Food additives, including colours, flavours and preservatives, are tested on animals in order to ascertain "safe" levels for human consumption. Most food additives, however, are tested in isolation.

An audacious, irreverent investigation of human behavior—and a first look at a revolution in the making. Our personal data has been used to spy on us, hire and fire us, and sell us stuff we don’t need. In Dataclysm, Christian Rudder uses it to show us who we truly are.