Eric T. Peterson, «Web Site Measurement Hacks»O'Reilly publishing | ISBN 0596009887 | August 2005 | CHM | 430 Pages | 5,87 Mb
This convenient guidebook helps organizations and individual operators alike make the most of their Web investment by providing tools, techniques, and strategies for measuring their site's overall effectiveness. You'll learn the definitions of commonly used terms, how to gather crucial marketing data, how to drive potential customers to action, and more. It's the technology companion that every site operator needs.