When Pinker

More than half of North Americans are fascinated by genealogy. Some gain a sense of identity by uncovering their ancestors, their culture, and their country of origin. Others find it disorienting when they discover that their history differs from what they have always believed. But there is another side to the rise in genealogy that goes beyond human interest. It is arguably the largest historical enterprise in the world, and one of the largest data mining operations, driven by big religion, big business and big technology.