Will it Fly

Stop rushing into businesses born from half-baked ideas, misguided theories, and other forms of self-delusion. A lack of proper validation kills more businesses than anything else. As Joel Barker says, “Speed is only useful if you’re running in the right direction.” Will It Fly? will help you make sure you are clear for takeoff.

Will it fly? That's the #1 question facing everyone with a new business idea. Now, there's a systematic way to answer that question ahead of time–before you invest one dime. Will It Fly? introduces the Innovator's Scorecard, the first intuitive, practical tool for assessing and refining new business ideas.

Everyone knows that Icarus’s father made him wings and told him not to fly too close to the sun; he ignored the warning and plunged to his doom. The lesson: Play it safe. Listen to the experts. It was the perfect propaganda for the industrial economy. What boss wouldn’t want employees to believe that obedience and conformity are the keys to success?