Will it Fly

Stop rushing into businesses born from half-baked ideas, misguided theories, and other forms of self-delusion. A lack of proper validation kills more businesses than anything else. As Joel Barker says, “Speed is only useful if you’re running in the right direction.” Will It Fly? will help you make sure you are clear for takeoff.

Will it fly? That's the #1 question facing everyone with a new business idea. Now, there's a systematic way to answer that question ahead of time–before you invest one dime. Will It Fly? introduces the Innovator's Scorecard, the first intuitive, practical tool for assessing and refining new business ideas.