The Age of Persuasion: How Marketing Ate Our Culture by Terry O'Reilly and Mike Tennant
English | 2009 | ISBN: 0307397319 | ISBN-13: 9780307397317 , 9780307373113 | 352 pages | EPUB | 2,5 MB
The ad men behind CBC Radio’s The Age of Persuasion combine lively social history and years of industry experience to show how the art of persuasion shapes our culture.
Witty, erudite and irrepressibly irreverent, The Age of Persuasion provides a hugely entertaining — and eye-opening — insider’s look at the ever-expanding world of marketing.