Ava Publishing Basics

Following years of buildup and a whopping eight singles, Ava Max finally delivered her first official studio full-length, Heaven & Hell. Well worth the extended promotion, the album is a masterful pop debut, one of those might-as-well-be-a greatest-hits collections like Lady Gaga's The Fame, Dua Lipa's self-titled LP, or Katy Perry's One of the Boys. Indeed, Max is a kindred spirit with those hitmakers, both in vocal delivery and her knack for picking out an effective earworm, of which there is an embarrassing abundance on Heaven & Hell. Thematically divided into those two titular sides, the album takes that well-worn dichotomy and splits the track list between energetic bops and moodier – but no less catchy – doses of dark pop, all bound together by primary producer Cirkut (Marina, Katy Perry, Kim Petras).

Following years of buildup and a whopping eight singles, Ava Max finally delivered her first official studio full-length, Heaven & Hell. Well worth the extended promotion, the album is a masterful pop debut, one of those might-as-well-be-a greatest-hits collections like Lady Gaga's The Fame, Dua Lipa's self-titled LP, or Katy Perry's One of the Boys. Indeed, Max is a kindred spirit with those hitmakers, both in vocal delivery and her knack for picking out an effective earworm, of which there is an embarrassing abundance on Heaven & Hell. Thematically divided into those two titular sides, the album takes that well-worn dichotomy and splits the track list between energetic bops and moodier – but no less catchy – doses of dark pop, all bound together by primary producer Cirkut (Marina, Katy Perry, Kim Petras).