Dennis R. Mortensen, "Yahoo! Web Analytics: Tracking, Reporting, and Analyzing for Data-Driven Insights"
Publisher: Sybex | 2009 | ISBN: 0470424249 | 424 pages | PDF | 16,9 MB
Yahoo! Web Analytics teaches readers how to collect data, report on that data, and derive useful insights using Yahoo!’s free Web analytics tool . This detailed resource from Yahoo!’s Director of Data Insights discusses the why of Web analytics as well as the how while revealing secrets and tricks not documented elsewhere.