Bottom of The Pyramid

What promise did Sequoia Capital recognize in SKS microfinance (India) that it had also seen in Apple, Oracle, and Google?
Why would Vodafone help distribute money via cell phones for millions of Kenyans?
How did a Mexican retailer create a financial-services empire, Banco Azteca, that would serve eight million borrowers in five years?

What promise did Sequoia Capital recognize in SKS microfinance (India) that it had also seen in Apple, Oracle, and Google?
Why would Vodafone help distribute money via cell phones for millions of Kenyans?
How did a Mexican retailer create a financial-services empire, Banco Azteca, that would serve eight million borrowers in five years?

Philip Kotler, pioneer in social marketing, and Nancy Lee bring their incisive thinking and pragmatic approach to the problems of behavior change at the bottom of the pyramid. Creative solutions to persistent problems that affect the poor require the tools of social marketing and multi-stakeholder management. In this book, the poor around the world have found new and powerful allies. A must read for those who work to alleviate poverty and restore human dignity." –CK Prahalad, Paul and Ruth McCracken Distinguished University Professor, Ross School of Business, The University of Michigan, Ann Arbor; author of The Fortune at the Bottom of the Pyramid, 5th Anniversary Edition "Helping others out of poverty is a simple task; yet it remains incomplete. Putting poverty in a museum is achievable within a short span of time–if we all work together, we can do it!"…

Philip Kotler, pioneer in social marketing, and Nancy Lee bring their incisive thinking and pragmatic approach to the problems of behavior change at the bottom of the pyramid. Creative solutions to persistent problems that affect the poor require the tools of social marketing and multi-stakeholder management. In this book, the poor around the world have found new and powerful allies. A must read for those who work to alleviate poverty and restore human dignity." –CK Prahalad, Paul and Ruth McCracken Distinguished University Professor, Ross School of Business, The University of Michigan, Ann Arbor; author of The Fortune at the Bottom of the Pyramid, 5th Anniversary Edition "Helping others out of poverty is a simple task; yet it remains incomplete.