Dirk Morschett, Hanna Schramm-Klein und Joachim Zentes, "Strategic International Management: Text and Cases"
English | 2010 | ISBN: 3834925357 | 470 pages | PDF | 50,2 MB
Strategic International Management takes a global perspective and covers the major aspects of international business strategies. It introduces the complexity of international business based on the perspective of Multinational Corporations as inter-organisational and intra-organisational networks.