Managing Sports Events by T. Christopher Greenwell, Leigh Ann Danzey-Bussell and David Shonk
English | 2013 | ISBN: 0736096116 | 240 pages | PDF | 4 MB
Whether it’s a local event, state championship, or international competition, running a successful sport event requires the knowledge and skills to plan, organize, promote, lead, and communicate. Managing Sport Events presents the principles and practices related to effective event management, taking readers through the entire process from event conception through postevent evaluation.