User Experience Is Brand Experience: The Psychology Behind Successful Digital Products and Services by Felix van de SandEnglish | PDF(Repost),EPUB | 2020 | 187 Pages | ISBN : 3030298671 | 34.95 MB
This book offers a new method for aligning brand management and user experience goals. Brand management deals with conveying individual brand values at all marketing contact points, the goal being to reach the target group and boost customer retention. In this regard, it is important to consider the uniqueness of each brand and its identity so as to design pleasurable and high-quality user experiences.