Fashion Management: A Strategic Approach by Rosemary Varley, Ana Roncha, Natascha Radclyffe-thomas, Liz Gee
English | October 30th, 2018 | ISBN: 1137508183 | 325 pages | EPUB | 13.44 MB
This new textbook, authored by a team of expert researchers and lecturers based at the London College of Fashion, is one of the first in the field to examine strategic management in the context of the fashion industry, catering specifically for students hoping to work in the sector. International in approach, the text covers all aspects of strategic management, from growth strategy and financial management to brand and supply chain management.