The Meme Machine by Susan Blackmore, Richard Dawkins
English | 2000 | ISBN: 019286212X, 0198503652 | 288 pages | PDF | 1,6 MB
What is a meme? First coined by Richard Dawkins in his 1976 study The Selfish Gene, a meme is any idea, behavior, or skill that can be transferred from one person to another by imitation: stories, fashions, inventions, recipes, songs, and ways of plowing a field, throwing a baseball, or making a sculpture. It is also one of the most important–and controversial–concepts to emerge since Darwin's Origin of the Species.