India

Incredible India - styled as Incredible !ndia - is the name of an international marketing campaign by the Government of India to promote tourism in India since 2002. Accoridng to its creators, the primary objective of branding was to create a distinctive identity for the country. This resulted in the iconic ”Incredible !ndia” logo, where the exclamation mark that formed the “I” of India was used to great effect across all communications.

Shaped by its richly diverse cultural heritage and by immensely significant historical events, the Indian subcontinent holds a unique place in world civilization. Perhaps no era is more relevant to our understanding of how present-day India, Pakistan, and Bangladesh came to be than the nearly two centuries of British rule, beginning in 1757, during which India emerged as the most valuable colony of any empire in history. This was a period of seminal transformation and change—for the subcontinent, for Britain, and for the world.