Innovation that Fits: Moving Beyond the Fads to Choose the RIGHT Innovation Strategy for Your Business by Michael Lord, Donald deBethizy, Jeffrey Wager
English | 2005-02-18 | ISBN: 0131438204 | 264 pages | PDF | 1,8 MB
Innovation is more urgently necessary than it's ever been. Now, three leading experts on commercializing innovation systematically sort through the wreckage of yesterday's strategies, learning lessons and identifying ideas worth preserving and adapting.