Innovation Strategy

Even though innovation has become essential for firms' long-term success, formulating an innovation strategy is far from common in companies and not yet well defined and understood in research. This dissertation outlines all dimensions of innovation strategy. Moreover, it answers the question, to what extent there is a relation between innovation strategy and firm performance. The comprehensive empirical research is based on 122 publicly listed manufacturing firms from around the world. It consists of primary research complemented with secondary data and capital market based financials, making the outcome highly reliable.

"Innovate or die. Companies have heard that message loud and clear¿but they still struggle with how to actually make it happen. INNOVATION THAT FITS reveals what works and what doesn't, helping you build a focused, sustainable innovation strategy that fits your business and your marketplace.