Innovative Internal Communication

There has been a growing interest in the subject of internal marketing: issues and perspectives, principles, foundations and concepts in recent years amongst academics and practitioners because there is a belief that successful and improvement in a competitive market gains through deliver better service to customer (firstly, to internal customers; i.e., employees of organization) and create satisfaction in them which in turn influence consumer patronage and loyalty, and consumer decision-making. The significant role of the internal marketing is to developing and maintaining relationships with the internal stakeholders of a contemporary organisation. There is an extensive belief in today's society on how the company viewed by key stakeholders such as investors and shareholders, consumers and customers (both internal and external), members of the community and employees in which the company resides.The challenge is to explore new and effective ways to harness the power of the communication opportunities it presents to engage with stakeholders in interactive, immediate and innovative ways. Any successful communication campaign will include them in its strategy. We view the study of the relationship between internal marketing, internal and external stakeholders, and companies to be timely topics for further investigation.

Master Professional Skills: Leadership, Decision-Making, Time Management, Analytics, Business Email and More!

Information communication technologies in human services are of increasing interest and concern to health and welfare educators, managers, and practitioners due to their useful information management and teaching capabilities. Information Communication Technologies for Human Services Education and Delivery: Concepts and Cases significantly contributes to the growing area of ICT application in education and human service delivery…

Unlock the Potential of AI Learn How to Integrate ChatGPT into Supply Chain Management for Efficiency and Innovation

Unlock the Potential of AI Learn How to Integrate ChatGPT into Supply Chain Management for Efficiency and Innovation

This timely guide to communication in patient-centered medicine argues for greater clarity in explaining health risks versus benefits of an array of screening tests, procedures, and drug regimens.