Leading With Strategic Thinking

International bestselling author of The First 90 Days Michael D. Watkins presents an actionable new framework to help aspiring leaders learn to think strategically—a set of skills more necessary than ever in a world of constant change.

Adopted internationally by business schools, MBA programs, and marketing practitioners, The New Strategic Brand Management is the reference source of choice for senior strategists, positioning professionals and postgraduate students. Over the years it has established a reputation as one of the leading works on brand strategy.