Marketing Communications in Emerging Economies, Volume II: Conceptual Issues and Empirical Evidence by Thomas Anning-DorsonEnglish | PDF | 2022 | 313 Pages | ISBN : 3030813363 | 4.6 MB
Drawing on the expertise of multi-disciplinary scholars from emerging economies, this volume aims to share fascinating perspectives on marketing communications by discussing the shift in the power of public relations, and highlighting how the small and local use communication effectively to improve performance and shares useful lessons on how to communicate hope by responding to customer emotions during uncertainties.