Positioning For Advantage: Techniques And Strategies to Grow Brand Value

Most of us have an intuitive sense of superior branding. We prefer to purchase brands we find distinctive—that deliver on some important, relevant dimension better than other brands. These brands have typically achieved positional advantage. Yet few professionals have had the formal training that goes beyond marketing theory to bridge the "theory-doing gap"—understanding the specific techniques and strategies that can be used to create brands that attain positional advantage in the marketplace.

Branding & Marketing Insights: Learn Top Brand Design Strategies To Build Physical Product Brand & Grow Your Business.

Understanding the Core Principles and Strategies of Modern Marketing. Developing and Implementing a Marketing Strategy.

Mastering Product Management: From Vision to Growth, UX Design to Agile Practices, and Data Analytics to Market Strategy