The Strategic Storyteller: Content Marketing in the Age of the Educated Consumer by Alexander Jutkowitz
English | August 9th, 2017 | ASIN: B074VF8KFV, ISBN: 1119345111 | 163 Pages | EPUB | 1.67 MB
The world needs more storytellers. Storytelling is an inherently innovative activity. When organizations find their best stories and tell them to the world, they’re not only building a reputation, they're flexing the same muscles that allow them to pivot quickly around crisis or opportunity, and solve problems more creatively.