The Campaign Manager: Running and Winning Local Elections, 5th Edition by Catherine Shaw
English | January 7th, 2014 | ISBN: 0813348633, 1138589276 | 441 Pages | PDF | 5.14 MB
Successful campaign manager and three-time mayor of Ashland, Oregon, Catherine Shaw presents a clear and concise, must-have handbook for navigating local campaigns. This handbook gives political novices and veterans alike a comprehensive and detailed plan for organizing, funding, publicizing, and winning local political campaigns. Finding the right message and targeting the right voters are clearly explained through specific examples, anecdotes, and illustrations.