War in the Boardroom: Why Left-Brain Management and Right-Brain Marketing Don't See Eye-to-Eye–and What to Do About It by Al Ries and Laura Ries
English | 2009-03-01 | 304 Pages | ISBN: 0061669199 | PDF | 2,4 MB
Renowned business gurus Al and Laura Ries give a blow-by-blow account of the battle between management and marketing – and argue that the solution lies not in what we think but in how we think
There's a reason why the marketing programs of the auto industry, the airline industry, and many other industries are not only ineffective, but bogged down by chaos and confusion.