Michael Becker, John Arnold, and Kerry Nagle, "Mobile Marketing For Dummies"
English | 2010 | ISBN: 0470616687 | 384 pages | PDF | 6,6 MB
Straightforward advice on building and launching a mobile marketing plan
Mobile communication is hot, and so is marketing on mobile devices. Mobile Marketing For Dummies provides a clear and easy path for creating, launching, and making the most of a mobile marketing program.