American Playbook

In recent years, developing countries have seen the emergence of successful and innovative firms, albeit often with state support. Argentina, which faces challenges including industrial decline and macroeconomic turbulence, offers an intriguing context for studying latecomer firms, as few have managed to innovate and compete globally without significant state backing.

"A page-turner dripping with facts and conclusions that gives us clarity few have attained; a must-read for those who want to understand [Russia and President Putin]…." —GENERAL PHIL BREEDLOVE, USAF (Ret.), seventeenth Supreme Allied Commander Europe

Conventional marketing strategies that focus on product differentiation and positioning often fail to deliver faster growth. Jaworski and Lurie offer a novel approach to the problem of growth based on two simple but profound insights.