Campaign

Capturing Campaign Effects is the definitive study to date of the influence of campaigns on political culture. Comprising a broad exploration of campaign factors (debates, news coverage, advertising, and polls) and their effects (priming, learning, and persuasion), as well as an impressive survey of techniques for the collection and analysis of campaign data, Capturing Campaign Effects examines different kinds of campaigns in the U.S. and abroad and presents strong evidence for significant campaign effects.

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The year is AD533. Within the last century, the Western Roman Empire has been wiped from the face of the earth. However, the final bastion of Rome’s glory lives on in the Roman Empire of the East; this still formidable power dreams fitfully of regaining its lost grandeur.