Competitiveness in Emerging Markets

This book presents a collection of interrelated research advances in the field of technological entrepreneurship from the perspective of competition in emerging markets.

This book provides a comprehensive view of the entrepreneurial dynamics within startups by analyzing their marketing strategies in the context of exploiting new opportunities, enhancing stakeholder values, and protecting their business ecosystem for continuous growth. Managing startup enterprises is a complex managerial task, as these businesses need to overcome the competition by understanding thoroughly all the moves of rival firms in the local-global markets.