Sandeep Krishnamurthy «Contemporary Research In E-marketing»
Idea Group Publishing | ISBN 1591408253 | 1st edition (July 29, 2005) | CHM 375 Pages| 8.31 MB
Contemporary Research in E-Marketing brings the intrinsically inter-disciplinary work of e-marketing, by academic researchers from various fields, to one outlet. This book fuels the cross-fertilization of ideas and greater dissemination of key research concepts. Contributions from fields as diverse as marketing, management, MIS, communication, computer science and finance offer exposure to cutting-edge ideas with broad scope and international focus.