Marketing Communications, 3rd Edition by Patrick De Pelsmacker, Maggie Geuens and Joeri van den Bergh
English | 2006-12-08 | ISBN: 0273706934 | 648 pages | PDF | 7,8 MB
Marketing Communications: A European Perspective, third edition, covers all elements of the communications mix, including advertising, public relations, sponsorship, sales promotion, direct marketing, point-of-purchase communications, exhibitions, personal selling and the Internet.