Building Donor Loyalty: The Fundraiser's Guide to Increasing Lifetime Value by Adrian Sargeant and Elaine Jay
English | 2004 | ISBN: 078796834X | 224 pages | PDF | 2,4 MB
Building Donor Loyalty is a hands-on guide written for professional fundraisers that outlines the factors that drive donor retention, explains how to keep donors committed to an organization, and offers suggestions for developing donor value over time.