Handbook of Marketing Decision Models, Second Edition By Berend Wierenga, Ralf van der Lans
English | EPUB | 2017 | 598 Pages | ISBN : 3319569392 | 3.8 MB
The Second Edition of this book presents the state of the art in this important field. Marketing decision models constitute a core component of the marketing discipline and the area is changing rapidly, not only due to fundamental advances in methodology and model building, but also because of the recent developments in information technology, the Internet and social media.