Strategic Management: Reflecting Strategic Flexibility, Innovation and Entrepreneurship - Sushil & Sanjay Dhir
English | 2024 | 558 Pages | ISBN: 9819747872 | PDF EPUB (True) | 51.84 MB
This book emphasizes the concepts of strategic innovation and entrepreneurship, which are quite prevalent in today's organizations. Going beyond traditional approach that follows strategic analysis, choice and implementation framework, and traditional theories based on industrial organization paradigm and resource-based view, the book considers current business environment, which is volatile, uncertain, complex, chaotic, conflicting, and ambiguous (VUCA). It takes the strategic flexibility view to cope with these strategic challenges.