Kahneman

In the tradition of Malcolm Gladwell's Outliers and Daniel Kahneman's Thinking Fast and Slow, Clive Veroni's Spin is a fascinating investigation of how the techniques of political strategists are being applied to the world of consumer marketing.

The central argument of this book is that the foundations for sustainable prosperity lie in an approach to economic management based on modern monetary theory and a job guarantee. This approach builds on the work of Keynes, Kalecki, Minsky, Davidson, Godley and other Post- Keynesian economists—as well as research by behavioral economists including Simon, Kahneman and Loewenstein—to explore the role that a permanent, equitable job guarantee could play in building an inclusive, participatory and just society. Orthodox (neoclassical) economics, in its various forms, has failed to deliver sustainable prosperity.