Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die by Eric Siegel and Thomas H. Davenport
English | 2013 | ISBN: 1118356853 | ISBN-13: 9781118356852 | 320 pages | PDF | 10 MB
"The Freakonomics of big data."
—Stein Kretsinger, founding executive of Advertising.com; former lead analyst at Capital One
This book is easily understood by all readers. Rather than a "how to" for hands-on techies, the book entices lay-readers and experts alike by covering new case studies and the latest state-of-the-art techniques.