Luxury Marketing
Digital Transformation for Fashion and Luxury Brands: Theory and Practice eBooks & eLearning
Posted by AvaxGenius at April 20, 2024
Digital Transformation for Fashion and Luxury Brands: Theory and Practice by Wilson Ozuem, Silvia Ranfagni, Michelle Willis
English | PDF EPUB (True) | 2024 | 508 Pages | ISBN : 3031355881 | 14.1 MB
This book re-evaluates the diffusion and positioning of fashion and luxury brands following the impact and disruption of digital transformations, particularly on existing omni-channel models and touchpoints and consumer behaviours. By exploring the importance of digital transformation and discussing the benefits and challenges it has created for the fashion industry, this book provides insights into the role of various digital technologies, systems and strategies in generating and maintaining brand value and equity, customer engagement and experiences and connecting the marketplace and marketspace.
Crafting Luxury: Craftsmanship, Manufacture, Technology and the Retail Environment eBooks & eLearning
Posted by IrGens at May 23, 2024
Crafting Luxury: Craftsmanship, Manufacture, Technology and the Retail Environment by Mark Bloomfield, Shaun Borstrock, Silvio Carta, Veronica Manlow
English | December 2, 2022 | ISBN: 1789385334, 1789385806 | True EPUB | 224 pages | 5.6 MB
English | December 2, 2022 | ISBN: 1789385334, 1789385806 | True EPUB | 224 pages | 5.6 MB
Silent Marketing - The Art of Influence Without Noise eBooks & eLearning
Posted by lucky_aut at Nov. 11, 2025
Silent Marketing — The Art of Influence Without Noise
Published 11/2025
Duration: 3h 59m | .MP4 1280x720 30 fps(r) | AAC, 44100 Hz, 2ch | 2.23 GB
Genre: eLearning | Language: English
Published 11/2025
Duration: 3h 59m | .MP4 1280x720 30 fps(r) | AAC, 44100 Hz, 2ch | 2.23 GB
Genre: eLearning | Language: English
Build brands that speak softly, resonate deeply, and inspire lasting loyalty without shouting for attention.
Depicting the Consumer of Experiential Luxury eBooks & eLearning
Posted by hill0 at May 12, 2023
Depicting the Consumer of Experiential Luxury:
Identities, Values and Consumption Goals in Online Reviewer Discourse on Wine, Perfume and Chocolate
English | 2023 | ISBN: 1137600799 | 297 Pages | PDF EPUB (True) | 5 MB
Identities, Values and Consumption Goals in Online Reviewer Discourse on Wine, Perfume and Chocolate
English | 2023 | ISBN: 1137600799 | 297 Pages | PDF EPUB (True) | 5 MB
Luxury Fashion and Media Communication: Between the Material and Immaterial eBooks & eLearning
Posted by yoyoloit at Dec. 28, 2023
Luxury Fashion and Media Communication
by von Wachenfeldt, Paula;Petersson McIntyre, Magdalena;
English | 2023 | ISBN: 1350291064 | 225 pages | True PDF EPUB | 17.31 MB
by von Wachenfeldt, Paula;Petersson McIntyre, Magdalena;
English | 2023 | ISBN: 1350291064 | 225 pages | True PDF EPUB | 17.31 MB
Appraisal and the Transcreation of Marketing Texts eBooks & eLearning
Posted by arundhati at Jan. 23, 2024
Nga-Ki Mavis Ho, "Appraisal and the Transcreation of Marketing Texts "
English | ISBN: 1032269332 | 2024 | 212 pages | PDF | 18 MB
English | ISBN: 1032269332 | 2024 | 212 pages | PDF | 18 MB
Depicting the Consumer of Experiential Luxury eBooks & eLearning
Posted by Free butterfly at Aug. 8, 2024
Depicting the Consumer of Experiential Luxury: Identities, Values and Consumption Goals in Online Reviewer Discourse on Wine, Perfume and Chocolate by Charlotte Hommerberg, Maria Lindgren
English | May 11, 2023 | ISBN: 1137600799 | 223 pages | MOBI | 1.13 Mb
English | May 11, 2023 | ISBN: 1137600799 | 223 pages | MOBI | 1.13 Mb
Luxury Fashion and Media Communication: Between the Material and Immaterial eBooks & eLearning
Posted by Free butterfly at July 14, 2024
Luxury Fashion and Media Communication: Between the Material and Immaterial by Paula von Wachenfeldt, Magdalena Petersson McIntyre
English | December 28, 2023 | ISBN: 1350291064 | 222 pages | MOBI | 3.03 Mb
English | December 28, 2023 | ISBN: 1350291064 | 222 pages | MOBI | 3.03 Mb
The Road to Luxury : The New Frontiers in Luxury Brand Management eBooks & eLearning
Posted by yoyoloit at Sept. 5, 2021
The Road to Luxury
by Som, Ashok;Blanckaert, Christian;
English | 2021 | ISBN: 1119741319 | 515 pages | True PDF | 8.2 MB
by Som, Ashok;Blanckaert, Christian;
English | 2021 | ISBN: 1119741319 | 515 pages | True PDF | 8.2 MB
Luxury Brand Management: A World of Privilege, 2 edition eBooks & eLearning
Posted by interes at Jan. 25, 2016
Luxury Brand Management: A World of Privilege, 2 edition by Michel Chevalier and Gerald Mazzalovo
English | 2012 | ISBN: 1118171764 | 320 pages | PDF | 4 MB
English | 2012 | ISBN: 1118171764 | 320 pages | PDF | 4 MB