International Assignments: "An Integration of Strategy, Research, and Practice, 2004-08"
Publisher : CRC | ISBN : 080585049X | 2004-08 | Pages : 464 | PDF | 14 MB
Although the authors of this book and I approach the strategic challenges of globalization from different perspectives, we've come to a similar conclusion: that the "people" imperative is often overlooked when companies decide to enter new countries or world regions. Stroh, Black, Mendenhall, and Gregersen base their assertion on extensive research and practice; mine is the product of more than 30 years in corporate leadership roles—the last two decades of which have included positions with substantial exposure to the global marketplace.