Platform Power and Policy in Transforming Television Markets By Tom Evens
English | PDF,EPUB | 2018 | 307 Pages | ISBN : 3319742450 | 5.35 MB
This book seeks to investigate ‘platform power’ in the multi-platform era and unravels the evolution of power structures in the TV industry as a result of platformisation. Multiple TV platforms and modes of distribution are competing–not necessarily in a zero-sum game–to control the market. In the volume, the contributors work to extend established ‘platform theory’ to the TV industry, which has become increasingly organised as a platform economy.