Howard Raiffa, "Negotiation Analysis: The Science and Art of Collaborative Decision Making"
English | 2007 | ISBN: 0674024141 | 576 pages | PDF | 6,7 MB
This masterly book substantially extends Howard Raiffa's earlier classic, The Art and Science of Negotiation. It does so by incorporating three additional supporting strands of inquiry: individual decision analysis, judgmental decision making, and game theory. Each strand is introduced and used in analyzing negotiations. The book starts by considering how analytically minded parties can generate joint gains and distribute them equitably by negotiating with full, open, truthful exchanges.