Storytelling in Organizations: A Narrative Approach to Change, Brand, Project and Knowledge Management By Karin Thier
English | PDF,EPUB | 2018 | 127 Pages | ISBN : 3662563827 | 4.32 MB
This book highlights storytelling as a concrete and viable method which can be used in various operational fields in organizations: from change management to project management and knowledge management, it presents employees’ stories on past projects and the diverse, essential aspects of corporate culture they reveal, in an easy-to-comprehend and entertaining fashion.