"How To Build A Large Audience And Email List For Any Business…" One of the biggest secrets to my business success over the past ten years, is an awareness of the business I’m actually in…And what kind of business is that exactly? Well some people might say that it’s an information publishing business because all of my products have been books and courses on topics that range from personal development, to online marketing, to investing. But in reality, I’m actually in the business of building tribes of people who share a common problem or passion.