Theatrical producer Max Bialystock (Zero Mostel) was once the toast of Broadway. Now he lives in his seedy office, cadging cash contributions from wealthy old ladies in exchange for sexual favors. Even worse, he's reduced to wearing a cardboard belt. Max's new accountant, Leo Bloom (Gene Wilder), the soul of honesty, suggests that Max produce a hit to try to recoup his losses, but Max knows that it's too late for that. Offhandedly, Leo muses that, if Max found investors for a flop, he could legally keep all the extra money. Suddenly, Max's eyes light up – and in that moment, Leo Bloom is gloriously corruptible. "I want everything I've ever seen in the movies!" cries Leo as Max embraces him. Together, Max and Leo conspire to select the worst play, the worst playwright, the worst director, and the worst actor to collaborate on their guaranteed flop.