The End of Membership as We Know It: Building the Fortune-Flipping, Must-Have Association of the Next Century by Sara Sladek
English | 2013 | ISBN: 0880343435 | ISBN-13: 9780880343435 | 122 pages | EPUB | 0,7 MB
How new membership models can help associations survive and thrive in today's evolving environment
The era when associations could count on members joining and renewing, even with a relatively unchanging menu of membership benefits, has passed. No, membership is not dead, argues author Sarah Sladek. But associations do need to change their thinking and their models.